Apoem Facial cleansing Replenishing Cleansing Balm

You probably know it as a wound cream or a quick remedy for sunburn. But panthenol can do so much more! This inconspicuous active ingredient has been well researched and can be a real game changer, especially for irritated, sensitive or even damaged skin. Today we’re getting to the bottom of this underestimated ingredient and addressing the question: what is panthenol anyway? And why does your skin always benefit from the positive effects? Here is the answer.

23 October 2024

Whether bleached, dark and full or 90s-style thin – eyebrows are on trend and an important component of a harmonious make-up look. However, if you don’t want to spend every morning touching them up with an eyebrow pencil, powder or gel, you will certainly have toyed with the idea of tinting your eyebrows. Learn here what to pay attention to for a successful result.

31 January 2025